Privacy Policy

American Group, LLC ("American Group," "we," "us") provides asphalt, concrete, sealcoating, striping and landscaping services in the Louisville and Elizabethtown, KY area (mailing address: PO Box 911, Elizabethtown, KY 42702-0911). This policy explains what information we collect from customers and prospective customers and how we use it.

Effective date: October 4, 2026

Information we collect

We collect the information you give us when you request an estimate, sign a contract, or contact us. That includes your name, company, mailing and job site address, email address, phone and mobile number, and details about the work you want done. We may also keep photos of the job site and records of estimates, invoices and payments.

How we use your information

We use it to prepare and send estimates, schedule and perform work, communicate about your job, send invoices and payment reminders, and keep business and tax records.

Text messages (SMS)

If you give us your mobile number and agree to receive texts, American Group may send you text messages about your estimate, job scheduling, weather delays, crew arrival, invoices and payments. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP to any message. Reply HELP for help, or call us at (502) 410-4080. After you opt out, we will send one final message confirming it.

We do not sell, rent or share your mobile number or text messaging opt-in information with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers (such as our text messaging platform) that deliver messages on our behalf.

Our website and marketing tool

Our websites use Google Analytics to count visits and see which pages are useful. It collects standard technical information such as pages viewed, approximate location (city level), device and browser type, and how you arrived at the site, using cookies. Our web servers also keep standard access logs (IP address, date and time, page requested, browser). We use this only to run and improve our websites. If you submit an estimate request, we receive the information you type into the form.

Our internal marketing tool is used only by American Group staff to prepare and publish posts about our own work. It stores the posts we write, the job photos we choose (with location data removed from the photo files), and the results of each post.

Google and Facebook account data

We connect our own Google Business Profile, Facebook Page and Instagram business account to our marketing tool. With the permissions we grant, the tool can publish posts and photos to our own business profiles and read basic information and performance figures for those profiles (for example post views and calls). We do not use this access to read or collect personal data about other people, we do not use Google or Facebook data for advertising, and we do not sell it or transfer it to anyone else. Access tokens are stored on our own servers, used only for this purpose, and can be revoked at any time from the Google or Facebook account settings.

American Group's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Sharing

We do not sell personal information. We share it only with service providers that help us run the business (for example accounting, payment processing, email and text messaging providers), when required by law, or to protect our rights.

Security and retention

We use reasonable measures to protect your information and keep it only as long as needed for the purposes above and for our legal and tax obligations.

Your choices

You may ask us to update or delete your contact information, or to stop contacting you, by emailing craig@americangroup.pro or calling (502) 410-4080.

Changes

We may update this policy. The effective date above shows when it last changed.